talian legwear brand Calzedonia opens two more stor
Italian legwear brand Calzedonia has opened two more stores in downtown Beijing, expand
ing its business in the Chinese capital. Another two outlets are expected to open in the capital in April and May.
Calzedonia is a brand under the Calzedonia Group, which a
lso owns Intimissimi, Tezenis, Falconeri, Signorvino, Atelier Emè and Intimissimi Uomo.
The Italian fashion retailer is taking big strides in China since it first entered the Chinese market in 2017. Calzedonia Group has
so far opened more than 20 retail stores in Chinese cities, such as Beijing, Shanghai, Hangzhou and Chen
gdu. It’s aimed at owning more than 100 shops in the Chinese mainland by 2020, according to company management.
Founded in 1986, Calzedonia specializes in socks, leggings, tights and beachwear. Its colle
ctions are sold in more than 4,500 stores in over 50 countries and regions around the world.
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